TV and broadcast photography are fast-becoming an essential part of corporate photography and an important medium for a company to communicate its message to their audience. Our society has become technology driven, dependent on electronic media that is constantly hooked on television and social media. So, why should one not take advantage of the same?
A photographer in this field is usually accustomed to the below shoots:
- Promotional: A photographer shoots images for press or promotions which are used for TV listings and guides. This helps the TV program's images to get featured on multiple newspaper websites, print editions and catch up services. It is always better to discuss the scene beforehand with the director, art directors and other stakeholders so that the shoot goes on smoothly with all the logistics. The shoot can be at a client location, which means planning is very important.
At times, the space, location, timing may be a constraint. But, an equipped corporate photography agency will be able to build something temporary – to ensure that the location looks like a studio, no loss in quality of presentation.
- Graphics: The graphics shots are just like posters where a celebrity's body's cut out is placed in front of a background, and such backgrounds vary as per the company's requirement. The cut-out images, requires lot of precision and technical knowledge and need to be perfect. The artist must shine out in the shot, therefore, lighting during the shot should be good but also in such a way that the image does not look over-sharpened on the television.
Once the shots are in place, the photo edits resizing, background change, cropping etc. – are carried out to ensure that you have uniform presentation across various resources.
- Production Stills: It requires lot of hard work, patience and training for someone to shoot for production stills. Production stills are basically images that are taken when a program is going on-air or being recorded. Mostly acoustic blimps are used to shoot silently and work seamlessly around the crew and any studio audience. This is one of the challenging jobs as it requires moving around with a multi-camera without distracting any individual or coming in the way of the crew. Since, the lighting is usually less than ideal for still cameras and even the slightest sound is noticeable on sound stages, photographers use high end cameras like Nikon pro DSLRs. These cameras are meant for low light photography and the acoustic blimps virtually removes all the noise. It is always better for a photographer to attend the rehearsals so that he knows where to stand and where not to. The photographer needs to learn about quick camera moves and how not to get in the way of training. There are no rehearsals, no retakes only one chance to capture the images.
- Behind the scenes: These are the shoots that generally take place when you visit the sets. Such shoots can take place anywhere in the premises, be it OB trucks or studios. The photographs need to be taken in such a way that they should look natural and realistic. An experienced camera person will be able to bring a feeling of being there, making the audience feel as a part of the process, while capturing these scenes. A photographer should keep in mind that he needs to blur important yet minute details like emails on laptop screens, the content of post-it notes or call sheets. The post production team also keep all these things in mind while editing.
Photography is an amalgamation of art and science, and hence, the photographer needs to have creative as well as technical acumen to capture images. To become proficient and successful in photography one needs to passionate and zealous about photography. To survive in the social, political and economic environment, corporate photography has become an important part of any business venture.
C1photography has a team of highly professional TV and broadcast photographers and has covered numerous events across the UK. They have shot for BBC iplayer, BT Sport, ITV, BBC and many more prestigious shows and events. They have provided graphics shots for sporting federations like the International Hockey Federation and GB Wheelchair Rugby.