Not a long time ago, Google Plus was the chief provider of all information regarding local businesses. However, Google My Business already took the website for business owners. Today users can use Google Maps to have a similar functionality. Some SEO analytics view Google Maps like social media in disguise. Many companies have taken up this approach to make social media marketing techniques yield fruit on Google Maps.
Google Maps is not a social media website but it has some similarities with common social media platforms. Traditional Social Media Marketing (SMM) tactics apply to Google Maps just as in social networks. Google Maps has the potential to increase your ranking capacity.
The Customer Success Manager of Semalt, Nik Chaykovskiy explains the features present in Google maps, which can have an impact on client turnover.
Overview of a business on maps
Every business has a card, which contains information such as location data, star rating, customer reviews, and photos of the firm. In the top portion, there is a summary of information such as the cover photo, price estimation in dollars, user’s stars rating, business category and a link for physical location direction. Google maps provide a platform similar to one for social media to include:
- Save feature. One can save the search or site to refer to it later.
- Nearby feature. This is information about similar businesses in that category within reach from a user’s current location. Google announces that nearly 80% of these searched come from mobile phone browsers. This result intensifies the need for making your mobile site friendly.
- Send to My Phone. Mobile users with a Google account can use this feature to share a link or a business location.
- Share. There is a permalink to help users send the user information to different places. You can shorten the link using the frame code Google provides.
The social aspect of Google Maps
Users get to see a photo. Customers have the ability to share pictures in this section. There is a place specifically designed for user rating. A user can rate a business or even leave a comment. Users can create custom maps where they can include their favorite “spots” such as businesses.
Local businesses should encourage users to review businesses. Persons can also upload their photo to make people get a visualization of what they expect. The more a business has reviews, the more the company gets more peer to peer sharing. Businesses can listen to what the customers are saying and make necessary adjustments.
Google Maps is a replacement of Google Plus Local. Initially, Google emphasized creating a local social network for businesses. In this era, Google maps may occupy a similar position with the recent changes in Google algorithm. Google Maps may not be a social network but has some features which relate to social media marketing. For instance, users get a chance to promote their businesses and services through the inclusion of a location. One can enhance SEO using meta tags and localized and paid targeted ads. Google lays some emphasis regarding local SEO as well as making businesses rank using their geographical location. Google maps could have a big impact on marketing just like social media.