How to Choose a Product Photographer

If you are running a business that sells items, you will need an experienced product photographer to help maximize your sales. A good product or commercial photographer brings more than just the tools of their trade, they offer years of experience that helps bring out the best in the photographs of your products.

However, finding the right photographer is not like hiring someone skilled in a trade such as plumbing or electricity where licensing is a necessity. Some of the best photographers have no formal education in terms of a college degree nor is one needed since it is the quality of their work which is the basis for you to hire them.

Five Tips on Hiring the Right Photographer of Products

Portfolio: To understand what they bring in terms of their skill, experience, and quality of work, they must offer a portfolio of their previous work. Even photographers that are just starting out will have a portfolio of shots taken of other products. Be sure to look them over carefully for any basic flaws such as inappropriate shadows, items that do not belong in the photo, proper lighting, and overall composition.

Equipment: Someone with experience in photographing products will also have the right equipment available from lights, stands, and infinity screen. An infinity screen is perfect for smaller items as it removes all distractions to focus the attention on the product itself. A good photographer can also purchase or create the right equipment to properly photograph unusual items.

Ask them about their previous experience with photographing items of similar size to yours and see what they can provide that provides results that really highlight your products.

Reputation: In addition to their portfolio, the reputation of the photographer is central in your consideration to hire them. You'll want to contact the places where they have worked which the photographer will most often recommend. For the most part, testimonials from recommended businesses are not all that enlightening, but you can ask if they showed up on time and delivered the work in a timely manner.

Studio: This is not too important as studio space can be rented, but it is an asset if the photographer has studio space large enough to handle your products. This also means that they will need the right equipment so that your products look just right. A photographer with their own studio may mean getting a discount compared to those who need to rent studio space.

Price: Last, but not least is the price that they set for taking the photographs. You are not looking for the cheapest photographer, you are looking for the best photographer who offers their services at the lowest price. The price or bid they offer will act as a tie-breaker between otherwise equal candidates.

Hiring the right product photographer can make the difference when it comes to your sales. Be sure that the commercial photographer you choose offers the right services at the lowest prices so you can get the most for your investment.

Hiring the right product photographer can make the difference when it comes to your sales. Be sure that the commercial photographer you choose offers the right services at the lowest prices so you can get the most for your investment.

Download instructions: rightclick on the picture and choose "Save picture as"
Tablet and mobile users: tap and hold on the image and choose "Save picture as"


What are your thoughts?