As product photographers, we have been saying to our clients that the way you present your products online has a significant impact on sales. Amateur-looking product shots erode consumers' trust and could send them fleeing. But by saying this, we promise to them that we are going to deliver excellent product photos to boost up their sales.
Hence, in this article, we are going to illustrate how you can enhance your client's sales through product photography and improve his store's look and performance.
It's important to use a nice camera. Fortunately, they have become very affordable. You can't go wrong with a modern digital single-lens reflex (DSLR) model. Be sure to choose a camera that can capture video, and invest in decent lenses. A 105mm lens is great for close-up work and jewellery product photography.
Although it used to be that having a DSLR was necessary for taking quality product photographs, smartphones have dramatically changed the game. The iPhone 5 has an 8-megapixel sensor and can produce professional grade shots. I strongly encourage you to explore using your smartphone after you have the proper setup before committing to purchasing a higher-end camera. You may be surprised.
You will need some good lights. Of course, Mother Nature has a built-in option, which can produce great results. But the Sun is fickle. While there are many photography lighting kits available, what's most important for your setup is to get lights that operate in “continuous” mode – versus flash only – as this allows using them for video as well.
You need to take longer exposures; holding your camera by hand will produce blurry images that shoppers will not like. There are also some very functional tripods for smartphones that you can opt for.
4. Photo Setup
Shoot products in front of a continuous background – often white or neutral grey. It's a simple and professional look that is often used by major online retailers. Fortunately, it's simple to achieve.
Just purchase a few rolls of craft paper and some metal clamps. Roll the craft paper down a long and wide table and use the clamps to attach one end of the paper to something a few feet above the table. This will produce a smooth ramp. Place your product on the craft paper just after it comes into contact with the table.
5. Use a Wide Aperture
The aperture is the opening that lets light into your camera and is specified by an “f-number” like “f/16” or “f/4”. A wide aperture (small f-number) produces a narrow depth of field that makes your photos look richer and more professional. I've found that shooting with a narrow depth of field works particularly well for product photos of electronics. Set the aperture on your DSLR to something like “f/1.8” or “f/2”. You will need to have your camera in “aperture priority” mode to do this. Check your manual.
6. Clean Up
A big fingerprint on your product or dust on your lens produce poor, amateur results. Buy some microfiber rags and wipe everything down carefully before shooting.
7. Don't be Afraid
The biggest obstacle to doing something new is often ourselves. Don't be afraid to experiment. Be creative. You will make a few mistakes on your way to gaining a deeper understanding of the process. Not only will your sales increase, you will likely develop a new hobby along the way.
The contributor of this article is Vidhushi Sharma, a professional product photographer who likes to talk about photography and creative photography ideas. She likes to capture the beauty of this world and give it a charismatic touch.